Link building is a powerful way to increase your SEO rankings.

As a matter of fact, backlinks make up 30% of Google’s ranking factors.

So why don’t many businesses take advantage of the power of link building?  Well, because it is easier said than done!

In this blog post, I am going to take a look at some powerful, yet simple ways you can start building quality links back your website today.

Create Compelling Content

Every business should have a blog and every business should be posting to their blog on a consistent basis.

Creating new content is a great way to keep your audience engaged.  If you have a hard time coming up with topics to write about, I suggest subscribing to Google Alerts for a couple of keywords you want to rank for.

Google Alerts

Based on your setting, Google Alerts will email you daily, weekly or monthly the latest news and blog posts about your keywords.  This will help you come up with topics to write about and show why you are the expert.

Once you have written your content and posted it on your blog, head over to Google Search Console and submit your new post for indexing on Google.

Google Search Console Submit URL

If you have written compelling content you can be rewarded with top rankings on Google plus your audience, or even competitors, may just share it on social media or link back to your content from their own website.

Engage In Community Outreach

One way to receive something is to ask for it. Some companies have community outreach programs in place — e.g., public relations staff — as a way to nurture online connections to distribute news and info, such as internal blog posts.

Work with PR personnel to help them understand the SEO value of obtaining links. Explain which pages are the most valuable to link to.

Some sites will just copy and paste what a company’s PR team sends them, which would result in an optimal link from that site to a page on yours.

Promote On Social Media

Although social media doesn’t have the reach it used to, unless you want to pay for it, it is still a great way to get your content in front of a loyal audience.

Even though posting on social media isn’t a direct form of acquiring links, social signals do make up 5% of Google’s ranking factors.

Title Tag SEO Ranking Factor

Furthermore, social media is a great way to get your content noticed and some of your followers may own their own blog.  If they find you content engaging enough they may just post a backlink on their site referring to your content that is also relevant to their audience.

Use Your Experts

Your staff are the experts and they are the front line of your business.  Use them to generate ideas for upcoming blog posts and try to feature them in the post.

Not only will this strategy make your employees feel valued, they will likely share your content across their social media profiles.

Additionally, if you have staff members that speak at conferences or teach classes, it’s common for the host organization to include a biography about the speaker or your business.  You can use these opportunities to ask the host organization to provide a link back to your site.

Speaking At Conference

Stalk Your Competitors

There are a number of different tools out there that will tell you exactly who links to your competitors website and they anchor text in the link.  I personally like using SEMRush’s link audit tool to find this information.

All you need to do is type in your competitors url and SEMRush’s tool not only tells you who links to them but it also tells you which links have been broken.  Finding this broken links is a great opportunity for you to create new content that covers the topic from where the broken link is.

Once you create the new content simply reach out to the website owner and let them know they have a broken link and you have a great article that you think would be beneficial to their audience.


Link building is a vital part to any successful SEO campaign and there are a number of ways to obtain quality links back to your website.

However, link building is a time consuming process and it might take some time before you start seeing improvements in your SEO rankings.

Stay committed to your link building strategy because it will pay off in the end.

As always, I love hearing from my audience.  Have you used any of these link building strategies above?  Or maybe you have a link building strategy you would like to share.

Please leave a comment below to join the conversation and I will personally get back to you.