With your keywords chosen, it’s time to start putting my SEO expertise to work. In order to do this, the first thing I will need is access to your Google Analytics account. If you do not have a Google Analytics account set up, I will set one up free of charge.
Having a Google Analytics account is vital to understand the success of the program. In your Google Analytics account, I will customize it to track website traffic and conversions. I will also connect your Google Analytics account to Google Search Console which will give us more insight into additional keywords your website is showing up for in Google searches.
Once Google Analytics and Google Search Console are setup, I begin the SEO process. The first thing I do is optimize your meta tags and on page content around the keywords we are targeting. On page optimization makes up 28% of Google’s ranking algorithm and is very important to your SEO success.
From here, I start optimizing the assets that point to your website. This could include assets such as your Google My Business page and directories that contain your business contact information. The goal behind optimizing your off site assets is to make sure that your information is consistent across the internet.
As I continue to optimize your website I will handle any technical issues that come up as well as promote your business with blog posts, link building strategies and PR releases as necessary.
There are a ton of additional factors that go into SEO and these factors can vary from website to website. However, you can rest assured that I will keep you in the loop of all SEO changes being made to your website.