If you have done a little bit of research for a SEO company you might have came across companies offering guaranteed SEO rankings.
At first, you may think, hey guaranteed SEO rankings seem like a pretty good deal. Let me do some Google research and see what this is all about.
That is when you are hit with all these articles telling you just how bad of an idea it is to hire anybody who guarantees SEO rankings. After all, Google explicitly says that “No one can guarantee a #1 ranking on Google”.
However, you have to dig a little bit deeper into what these guaranteed SEO companies are truly offering and the pricing model behind them.
What Are Guaranteed SEO Companies Really Offering?
Most SEO companies that offer guaranteed SEO ranking services are offering a “you only pay if you rank” type of service.
This means that after keywords are chosen, the SEO company will begin tracking these keywords and implementing their services to get your keywords to rank on the first or second page of Google and other major search engines.
Depending on where you rank for your chosen keywords, a calculation will be made and you will then be charged for each keyword’s ranking position. Therefore, you only pay if you rank.
Sounds good right?
What’s Wrong With Only Paying If You Rank?
The problem with only paying if you rank is that rankings don’t always translate into website visitors or conversions.
So if you end up ranking #1 on Google for a search term that has very little search volume, chances are likely you’re not going to get very many visitors. However, that doesn’t mean you shouldn’t try to rank for keywords with low search volume because these keywords may be very specific and have a high conversion rate. It just means you need to find the right keyword!
Heck, even if you do rank #1 on Google for a search term that has a lot of search volume, the keyword may not be a very good keyword and result in some traffic with no conversions. Additionally, some keywords with a lot of search volume are at the very top of the buyers intent and are less likely to convert.
So don’t be fooled into choosing a keyword that isn’t going to help grow your business.
Tell Me More About Keywords & Website Traffic
Page 1 keyword rankings that drive traffic to your website can be great, if they are the right keywords. However, if they are the wrong keywords they can have a negative impact on your overall SEO success.
When analyzing your data you want to look at the bounce rate. If you are receiving a lot of traffic from Google organic but you have a high bounce rate, you are targeting the wrong keyword or your landing page sucks!
What happens you get a #1 ranking for a keyword that has a high bounce rate is you will start to lose your position because Google will recognize that they are not delivering the most relevant results.
The Reason Why Guaranteed SEO Rankings May Not Be Good For You
The flaw most guaranteed SEO ranking services have is they base their pricing on your keyword ranking and increase in Google organic traffic.
So, if they get a keyword to rank #1 on Google and it drives a lot of traffic to your website, you will be paying a ton of money for the results.
However, as mentioned in this blog post, a #1 ranking plus a lot of traffic does not always translate into conversions. So, if you are getting a lot of traffic but no conversions you will be losing a lot of money just to say you have a #1 ranking on Google.
What Makes My Guaranteed SEO Results Package Different?
What sets me apart is I do factor in conversions. As a matter of fact, most of my pricing is centered around an increase in conversions.
I do take keyword rankings and website traffic into consideration but they are at the bottom of the pricing scale!
Additionally, I set a cap on my pricing and once we hit that cap I continue to work on keeping your current rankings for the keywords we chose together. Plus, I start optimizing your website for even more keywords at no additional costs.
A majority of the other guaranteed SEO ranking services have no caps which can result in a pretty hefty bill at the end of the month.
The true purpose behind my Guaranteed SEO Results Package is to prove to you that SEO does work. I give you the opportunity to start an SEO campaign where you’re not paying top dollar as your campaign begins.
As a matter of fact, it can take 3, 4, 5 months or longer for some keywords to climb to the first or even second page of Google. So why pay top dollar during those months when you are not receiving any tangible benefits to your businesses bottom line?
Guaranteed SEO ranking services get a bad rep because most of them are priced based only on keyword rankings and website traffic. This model is flawed because keyword rankings and website traffic don’t always lead to conversions.
Traditional SEO services require you to pay a flat fee month after month as rankings start to build. Additionally, traditional SEO services have no accountability! If you don’t rank you still pay!
I believe there needs to be more accountability in the SEO world and that is why I came up with my Guaranteed SEO Results Package. You don’t pay as I ramp up your campaign and if I don’t get results you still don’t pay!
I am curious to hear what you have to say about the pricing model I put together.
Also, let me know about some of your experiences, good or bad, with other SEO companies.