Online Advertising — Elk River, MN
Leads this week, not someday.
SEO compounds over time. Advertising brings in leads now. I build and manage campaigns on Google and social platforms around one number: what each lead costs you.
Sound familiar?
Money in, mystery out
You’re spending on ads every month and can’t say how many calls or customers it produced.
Clicks that don’t call
Lots of traffic from ads, very few leads, and the clicks land on your homepage.
Set it and forget it
Campaigns were set up once and never touched again, still bidding on searches that waste money.
All fixable. Here’s how.
What’s included
Online Advertising, done right.
Google Ads, Local Services Ads and social campaigns that bring in leads now, managed for cost per lead, not clicks.
Google Search ads
Show up at the top of Google for high-intent searches, with tight keyword control and no wasted spend.
Local Services Ads
Pay-per-lead ads with the Google Guaranteed or Google Screened badge, for eligible service businesses.
Facebook & Instagram ads
Reach the right people by location and interests with creative that stops the scroll.
Retargeting
Stay in front of people who visited your site but didn’t call yet.
Landing pages
Focused pages built to turn ad clicks into calls and form fills.
Conversion tracking
Calls, forms and sales tracked properly, so every dollar is tied to a result.
Which channel does what
The playbook
How I approach Online Advertising
No secrets and no black boxes. Here’s exactly how I do the work, and why each step matters.
01Tracking comes before ads
The most common problem I see in ad accounts isn’t bad ads. It’s no tracking. If you can’t see which campaigns produce calls and forms, you can’t tell good spend from wasted spend.
Before scaling anything, I set up conversion tracking for calls, forms and bookings in Google Ads and GA4, so every decision after that is based on leads, not clicks.
02Google Search: be there when they’re ready to buy
Search ads put you at the top of Google for the exact moment someone needs you. The skill is in control: targeting high-intent searches, excluding the junk (job seekers, DIYers, people in the wrong city), and writing ads that pre-qualify clicks.
I build tightly themed campaigns, cut wasted searches every week, and adjust bids by location, time of day and device based on what actually produces leads.
03Local Services Ads: pay for leads, not clicks
For eligible service businesses, Local Services Ads appear at the very top of Google with a Google Guaranteed or Google Screened badge, and you pay per lead instead of per click. For many home service businesses they’re the most cost-effective lead source available.
I handle setup and verification, keep your profile and budget optimized, and dispute leads that don’t qualify so you aren’t paying for them.
04Facebook & Instagram: create demand and stay top of mind
Social ads work differently: you’re reaching people before they search. They shine for seasonal offers, new services, events and retargeting people who already visited your site.
Creative matters most here, so I focus on simple, honest messaging, real photos and offers that give people a reason to act now.
05Landing pages that turn clicks into calls
Sending ad traffic to your homepage wastes money. Each campaign gets a focused landing page that matches the ad, answers the obvious questions, shows proof, and makes calling or booking effortless, especially on a phone.
06Ads and SEO, working together
Ad data shows which keywords actually turn into customers, often within weeks. That tells your SEO strategy exactly which rankings are worth fighting for. As organic rankings grow, ad spend can shift to what SEO can’t reach yet, bringing your total cost per lead down over time.
What to expect
Your first 90 days and beyond
A clear plan from day one, with you knowing exactly what’s happening and why at every step.
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Week 1
Tracking & audit
Conversion tracking set up properly, and existing accounts audited for waste.
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Weeks 2–4
Launch
Campaigns built, landing pages live, and the first leads coming in.
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Month 2+
Optimize & scale
Weekly cuts to waste, testing new ads and offers, and scaling what drives the lowest cost per lead.
What you get
Every month, in writing.
- Conversion tracking setup (calls & forms)
- Campaign build & management
- Weekly search-term cleanup
- Ad copy & creative testing
- Landing pages for each campaign
- Monthly cost-per-lead report
Month-to-month · No setup fees · You own everything
This is a fit if…
- You need leads faster than SEO can deliver
- You’re spending on ads but can’t tell what’s working
- You want SEO and ads working from one strategy
Organic over paid
Organic growth consistently reduces dependence on paid search — cutting costs while holding or growing total lead volume.
See all resultsNear you
Online Advertising in your town
Works best together
One strategy, every channel.
Online Advertising is strongest as part of a plan. These are the services that feed it.
FAQ
Online Advertising questions, answered
Don’t see yours? Call (763) 957-0858 and ask me directly.
How much should I spend on ads?
It depends on your market and goals. I’ll recommend a starting budget based on what clicks and leads cost in your industry and area, and we scale what works.
Do you mark up ad spend?
No. Your ad budget is paid directly to Google or Meta from your own account. You own the account and the data.
How fast will I see leads?
Search and Local Services Ads can produce leads within days of launch. It typically takes 4–8 weeks of data to optimize campaigns toward the best cost per lead.
Should I do ads or SEO?
Often both: ads for leads now and to test which keywords convert, and SEO to bring your cost per lead down over time.
Is my business eligible for Local Services Ads?
Many home services (plumbing, HVAC, electrical, roofing, cleaning, landscaping and more) and some professional services qualify. I can check eligibility for your category and area.
Can you take over my existing ad account?
Yes. I start with an audit of what’s working and what’s wasting money, then restructure from there. No need to start from scratch.
Google reviews
Don’t take my word for it.
5.0 stars from 13 reviews on Google. Here’s what business owners say after working with me directly.
“Great work - extremely responsive - immediate results. Jeremy has been great to work with. He has been patient helping us understand what we need to do. He is quick to respond to our questions and quick to complete the work. We have seen immediate results from the work with have done with him. He is a valuable partner of our business.”
“[Jeremy] has been a great asset to our company. Very responsive and quality service!”
“[Jeremy] provides a seamless and professional service for those looking to enhance their online presence. Our new website looks fantastic!”
Ready to start?
Ready to grow with Online Advertising?
Tell me what you do and where you want to be. A 30-minute conversation to learn about your business and see if we’re a fit. No pressure. No pitch.
Or call direct: (763) 957-0858 — response within 24 hours